For the implementation of a digital project to be successful, your employees need to embrace the change and understand the importance, as well as how it benefits the business and themselves. So, to drive this digital transformation, we inevitably need digital leadership. But what does this mean, and how does it differ from regular leadership? Digital leadership can be defined as using an organisation's digital assets to achieve business goals. However, this does not really speak to what it means to be a digital leader - including what makes a good digital leader, and why it is difficult.
While it is easy to assume that good digital leaders must have great digital understanding, this is not necessarily as important as communication and creativity in using new emerging technology and information to help business projects. This is because in digital transformation, one of the most important challenges to overcome is to empower your employees to drive change forward.
1. Provide vision & purpose
One of the most desired and useful digital leadership traits is vision. If you, as a digital leader, have a strong and clear vision, it will be easier to provide your employees with vision and purpose - to make them believe what you believe. In short, you need to have a strong vision for where you are going, why you are going and how you will get there in regard to digital transformation, and what importance it will have for the future of your company. If you can convince your employees of the benefits, it will be easier to empower them to take ownership of the change.
Additionally, when training your employees, it is important to identify a potential skills gap in your organisation. It can be beneficial to recruit external talent to fill any technical skills gap. This will upskill your existing team and help drive your digital transformation.
After all, people will be a decisive factor in whether your digital transformation is successful or not. At Hays, we are experts at helping leaders and companies with this process – whether it's finding the right digital leader to motivate and facilitate digital transformation, the employee with the right set of soft skills to help drive change, or the IT contractor to upskill your team and implement the technology.
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