Market Research Specialist – Automotive B2B (Europe) (m/f/d)
About the company
- Are you passionate about understanding what truly drives the European automotive B2B market—especially fleet and leasing customers? Do you enjoy translating complex customer needs and market signals into sharp product and business recommendations? If you come from a sales organization or environment and are ready to shape the next generation of automotive products, this role is for you
- Our team sits at the intersection of R&D and Sales, defining products and strategies that win in the European B2B landscape. We are looking for a business-driven, hands-on expert who can connect the dots across customer insights, competitive dynamics, fleet management logic, and commercial priorities
Responsibilities
- Conduct in-depth market research on European B2B segments (fleet, leasing, rental, major dealerships) and derive actionable insights
- Analyze customer needs, stakeholder structures, KPIs, and use-case scenarios across different commercial vehicle applications
- Translate research outcomes into concrete product implications (trim strategy, powertrain mix, equipment logic, warranty, OTA capabilities, TCO factors, aftersales models)
- Assess competitor offerings, market opportunities, and segment-specific trends to support strategic decision-making
- Develop data-driven conclusions and recommendations for product definition reports in the B2B space
- Build and apply a consistent, repeatable research methodology across markets and vehicle segments
Profile
- Strong background in the automotive industry, ideally with experience in marketing, sales, aftersales, or fleet management
- Proven track record in market research or customer insights within an automotive OEM or mobility business
- Hands-on experience analyzing B2B customer landscapes, fleet operations, lease strategies, or total cost of ownership
- Ability to work cross-functionally and connect commercial needs with technical and product-oriented perspectives
- Strong analytical skills with the ability to “connect the dots” and back decisions with data
- Experience working in multicultural, multi-location teams across Europe
- Fluent English skills, both written and spoken
Benefits
- Interviews directly with the department you will be working with
- Individual all-round support during your assignment with our customer
- Free access to the learning platform GoodHabitz with over 100 courses
- Flexible working time account and 30 days of paid leave
About Hays
Discover the modern way of recruiting in the sales and marketing field. With us you receive the perfect support for ensuring your professional success – together with consultants specialised in your industry. Our experience and know-how allow us to assist you individually in planning your next career steps, from choosing the right position to your first day on the job and beyond. Register with us and reap the benefits of interesting job offers that match your skills and experience – all completely free of charge.
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Staffing process for a permanent or temporary position
- Analysis of qualifications
- Telephone or personal interview
- Contact with customers
- Contract with Hays
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1. Analysis of qualifications
We will review your application documents and carry out a detailed analysis of your professional qualification.
Contact at Hays
+49 231 96325 252 hays-contact-inclusion-information© Copyright Hays plc, . Ordet HAYS, H-enhederne, „Hays Working for your tomorrow" og „Powering the world of work" og tilhørende logoer og illustrationer er varemærker tilhørende Hays PLC. H-enhederne er originale designs, der er designbeskyttede i mange lande. Alle rettigheder er forbeholdt.